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The idea of a business on the network: a service for recording on a car wash in a city

Sergey Smirnov is an experienced businessman. Since 2002, he was looking for his place in the business, developing and promoting various projects, and in the past, in 2014, he launched the project “Moika-Online”.

This project helped to systematize and automate the operation of car washes, helped process the customer base and created all the conditions for those who wanted to wash their car with minimal cost of money and time.

How a startup combined the interests of motorists and car wash owners

Of course, this business, as well as all others, has its own peculiarities and difficulties, Sergey is ready to share his best practices with us.

German tip

Sergey came to entrepreneurship at the age of 13. During this time, he managed to work, learn, work “uncle” and create several “solo projects”. Originally Sergey Smirnov from Tula, here he studied at Tula State University and received a “crust” in the specialty “Automated Information Control Systems”. From 1998 to 2002, he worked in his main specialty, and then moved to business, where he was able to realize his ideas and dreams with his friends and like-minded people.

As a result of the work, it was possible to create a number of projects, two of which exist to this day: an Internet project development and creation studio and an SEO promotion agency.

Now all of Sergey’s attention and efforts are attracted to a relatively new project, which was created to automate the process of planning and ordering car wash services.

The idea of ​​creating a startup takes its source from the German sports field reservation service. In Germany, this project is successfully growing, developing and generating profit for the owners over the past 10 years. More than 40,000 users use the service monthly. Sergei and his staff made an attempt to enter the domestic market with a similar product for booking sports grounds in 2008, but the project did not find “its” customers and gradually closed.

The first person who decided to modernize the work of the car wash was one of the regular customers of Sergey’s advertising agency – he addressed this team to the team in 2013. The solution was invented and implemented, and later Sergey decided to scale the idea, and in 2014 the project was launched in Tula.

Getting started in Tula

What do car wash owners get, what services does Moyka-online provide? Each client of the company receives a free website and CRM (a system for maintaining all orders), which allows you to line up absolutely all customers, both online and offline, which monitors the washing load, helps managers expand additional services, maintains a client base and allows access to information of interest from anywhere in the world.

For all these services, “Moyka-Online” receives a percentage of the money from the order, which was issued using the service. Services are paid monthly at the end of the reporting period.

In total, more than 100 car washes operate in the city, but the percentage of those who decided to abandon the opaque accounting system is a little over 10%. With his project, Sergey went to the majority of car wash owners, and most owners refused.

But those who overcame the “carwash mentality” were able to get new customers and got a quality product to work with. There are 4 people working in Sergey’s team: a director, a manager and two developers who work on the program’s functionality expanding and improving it.

Service for advanced

Who is the new service for? Of course, those who are ready to keep up with new technologies, who can use modern devices and those who value every free minute.

How a startup combined the interests of motorists and car wash owners

Advertising of the project on local television turned out to be the most costly, but also the most “useful”, paper booklets and leaflets were distributed to car wash owners and car owners, but advertising on social networks did not bring the desired result, since the city is too small for such advertising.

Direct costs for launching the service were at the level of 1 million rubles. These costs have not yet paid off.

Currently, preliminary work is underway: launching the interface, running the pilot version, etc., in the near future – launching the application for iOs and Android-systems, as well as scaling the project to cities with a population of over one million.

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