How to start selling your products online
The work of attracting customers in online stores is significantly different from ordinary retail chains. Online customers are more distrustful, as they cannot touch your product, and the fraud, which already has a significant part of the total Internet business, plays an important role. But, despite this, the process of first sales and further can be accelerated, thanks to several methods that will be given in this article.
How to start selling your products online
1. Providing free samples
There are many bloggers, sellers on the Internet who already have their target audience. Sending samples of your products will provide a chance that they will write about you in their forums, praise the quality of your brand and your responsiveness. As a result, you will receive not only good recommendations about your product, but also free advertising.
2. Your own blog
If you do not have your own blog yet, you need to immediately start opening it. Through it, you place not only advertisements for your products, but also answer questions, give valuable advice on use.
3. Increase the list of subscribers
Having the email addresses of existing and potential customers, you can directly send them offers on your products. Moreover, not all customers visiting the site are ready to leave their contacts, for such, it is necessary to create special promotions: a discount for registered customers, a gift for the address, and others.
4. Sponsorship as a marketing move
Sponsorship can contribute to a significant increase in sales, but it can also be a waste of time and money. The main objective of this marketing move is to choose the right event, or rather to choose the right audience that will be present at this event. For example, it is impractical to sponsor a symphony music concert if your business is focused on the production and sale of hearing aids.
When choosing the right audience, you need to attract it correctly. As a rule, there are not enough leading words about who the sponsor is, you need to set up information stands, hand out various flyers, provide discount coupons.
5. Media involvement
Ordering information in the media is quite an expensive marketing expense. In order for the media themselves to want to write about you, it is necessary to hold some kind of PR event, besides large enough to be talked about, then the media will have to allocate a place for you absolutely free.
6. AdWords Service
AdWords is contextual search advertising. When choosing this tool, you need to select the desired audience (choose the location: country, city, language, age, gender and other parameters), then create an ad and select keywords by which you can be found through a search engine.
7. Affiliate Marketing
To increase sales, you can use affiliate marketing. That is, your product under any conditions will be sold by your partner. Moreover, the more interesting the offer for the partner will be, the better it will be motivated to sell your product.
Using wholesale companies, of course, they lose most of their profits, reducing the cost of goods, but it should be offset by sales volumes. If you are a manufacturer, or the only official representative, then thanks to the wholesale sales, your customers will disseminate information about your company through your product.
9. Monitoring statistics
An analysis of the behavior of each buyer or visitor helps to understand why the purchase was completed or not completed. Your statistics should take into account: which pages are viewed more often, the average time spent on each page, the frequency of visits.
10. Creation of profiles
This tool helps you personally learn about the advantages and disadvantages of the product and your store. Only not all customers are willing to spend time filling out profiles, enter some bonus rewards that will encourage customers to respond to your work and offer something new.
11. Communication on the forums
Find forums with your topic by product or service. Competently answer questions, enter into a discussion. But in no case do not openly advertise your product, this, as a rule, pushes people away from the company, creates a bad reputation.
12. Cross promotion
To use this marketing move, you need to find online sellers of related products that you will mutually advertise in your store. When choosing partners, you need to pay attention to their reputation, study feedback about work, it will be unproductive, and even negative for your business, to post your information on the site of an unscrupulous seller.
13. Promotions and sales
Big discounts and gifts attract all customers. With the task of the maximum number of new customers cope: promotions, gifts and sales.