How to start a flower business
Having decided to start your own business related to the sale of flowers, it is initially necessary to determine the format of the future store. However, this must be done carefully to avoid unnecessary investments.
To open a flower shop from scratch, starting capital will still be needed, so it’s worth correctly evaluating your own strengths. As the saying goes, “savings should be economical,” but you will have to consider the amount of several thousand dollars.
How to start a flower business
What to do at the very beginning
Initially, it is important to calculate all possible costs, for which it is better to draw up a business plan. It should describe the model of the future business in full. This will help to carry out the correct calculations of the quantity necessary for the sale of goods.
In addition, it is worth considering and phasing out the possibilities of further promoting the business so that it becomes possible to reach a new level, reducing own expenses, while increasing sales.
For proper operation, the company must be registered with government agencies in accordance with applicable law. It is only necessary to determine whether you will be an individual entrepreneur or open your own LLC (which will require the execution of a separate package of documents). You can do the design yourself, but it is better to entrust all legal formalities to professionals in order to avoid mistakes in registering a company.
After the business plan is written and the company is registered, it will be possible to proceed to the next step, namely, the selection of the right premises and supplier of products.
Which room is suitable
Since the sale of flowers will not require additional bulky equipment from you, you can limit yourself to a small area of 18-30 square meters.
It is worth paying close attention to the location of your future store, as it will play a role in attracting potential customers. It is better to open such a retail outlet in close proximity to large shopping centers, cinemas and other places of large crowds. Since earnings will depend on “cross-country ability”.
However, do not forget that the closer to the city center, the higher the rental cost, and parking spaces may not be enough, which can also affect sales.
The monthly rental price in sleeping areas will be significantly lower, which is an absolute plus. But, in this case, future sales will be largely limited to potential buyers living in a particular area, and raising your own rating will be much more difficult.
Thus, in order to choose the right room, it is better to draw up a conditional plan of the area where you intend to open a flower shop in order to determine the best option.
Where to get suppliers for the flower business
Today, suppliers offered a fairly wide range of flower products. Some plants that used to be seen only in catalogs or books, today you can buy quite simply.
However, remember that not all buyers are willing to pay a large sum of money for an exotic product. Therefore, when choosing a supplier, it is worth paying attention not only to the novelty of the product, but also to its optimal cost.
In addition, preference should be given to small deliveries, which will help to avoid financial losses. The fact is that flowers are a specific product and can just go bad before you can sell them. Yes, and spend money on additional refrigeration equipment, too, do not have to.
The flower shop obliges the owner to have a refrigerator, since the temperature of the content of flowers should strictly comply with the rules for caring for them. For this reason, the cost of such equipment must initially be included in the costs.
At first, it will be possible to do without a refrigerator, however, the expansion and increase in sales will still lead to its purchase. It is important to consider its placement, because it should not distract the buyer from shopping.
A trading place should also be organized in such a way that it is convenient for you or your employees not only to communicate with customers and pay for goods. The seller’s workplace should be spacious enough, as packing bouquets can take up quite a large space.
Even the arrangement of flowers will play a role and not only attract customers, but also contribute to sales growth. To do everything right, you should turn to marketing research specialists, as well-conducted research within a specific segment will help to further promote the business as a whole.
As additional equipment you will need a computer, but a photocopier, scanner and other equipment necessary for maintaining the accounting records of the enterprise may be in your home, which will also reduce the initial investment.