One of the most valuable assets that any company can possess is an inexhaustible source with creative people who generate worthwhile ideas for developing services, products and even new businesses.
Since every business, from the smallest family to the largest transnational, starts with a “good” idea, you might think that good ideas flow like a mighty river in every business. Unfortunately, this is not entirely true. There are surprisingly few ideas that have the potential to succeed and advance — not only in business, but in general.
Encouraging your employees – or yourself – to have a mindset to generate good business ideas like growing a crop. This requires directed efforts not only to implement good ideas when they arise, but also to lay the foundation for promoting good ideas in the first place. Continue reading
Accounts receivable (accounts receivable) is the amount of money that third parties must pay. It is a dynamic option for moving working capital. Accounts receivable from virtually any enterprise or commercial organization.
Types of receivables
In accounting, receivables are recorded in the total amount of cash in relation to legal entities and individuals. This debt depends on the financial policy applied by the company regarding its customers or other business partners. Continue reading
Advertising is the art of offering goods or services to consumers so that the advertised product is in demand.
The secret of advertising is to recognize the needs of potential buyers and offer them a product that meets this very need. It is important to understand what the consumer wants, and to offer him exactly what he wants, and not what you want to offer.
You can’t hope that your product will find its buyer. Without advertising, you cannot even sell a product of the highest quality, because without advertising the client will not know that he needs this product and for what. That is, roughly speaking, the buyer needs to be pushed, brought to the purchase and told him that this thing is simply vital to him. Continue reading